Best privacy-first web analytics

Combined ranking

1. 1
   PPlausible Analytics—15 pts

   GPT #1Claude #1Gemini #1

   Best overall balance of privacy, usability, trust, and capability: open source, EU-hosted, cookieless, lightweight, no persistent identifiers, strong dashboard UX, GA import, goals, ecommerce, funnels, AI traffic reporting, and enough depth for most teams without GA4 complexity

   To stay #1 Add deeper product analytics and cohort-style retention without compromising its simple privacy-first model

2. 2
   FFathom Analytics—11 pts

   GPT #2Claude #3Gemini #2

   Excellent for teams that want the cleanest low-maintenance GA alternative: cookie-free, strong legal/compliance positioning, fast setup, forever data retention, bot filtering, simple real-time reporting, and proven reliability for high-traffic sites

   To rank higher Broaden analysis depth beyond its intentionally minimal dashboard, especially funnels, segmentation, and advanced attribution

3. 3
   MMatomo—10 pts

   GPT #3Claude #2Gemini #3

   The most complete GA replacement — full-featured (funnels, heatmaps, session recordings, ecommerce), self-hostable with 100% data ownership, longest track record (since 2007), used by governments and enterprises across the EU

   To rank higher Modernize the dated, sluggish UI and simplify setup — its complexity scares off the small teams that Plausible wins by default

4. 4
   UUmami—4 pts

   GPT —Claude #4Gemini #4

   Best free self-hosted option — MIT-licensed, genuinely lightweight, modern clean UI, trivial to deploy (Vercel/Docker + Postgres), plus an affordable cloud tier; huge developer adoption

   To rank higher Mature the cloud offering (reliability, support, advanced reporting) so non-technical teams can trust it as a paid GA alternative, not just a dev-friendly self-host

5. 5
   SSimple Analytics—3 pts

   GPT #4Claude #5Gemini —

   Strongest pure privacy stance: no cookies, no IP address storage, no cross-session tracking, EU hosting, clear compliance story, simple reporting, and good fit for organizations that prioritize consent-free aggregate analytics over behavioral tracking

   To rank higher Add more mature conversion, funnel, and campaign analysis so it can replace, not just complement, heavier analytics stacks

6. 6
   PPirsch Analytics—2 pts

   GPT #5Claude —Gemini #5

   Modern, privacy-friendly, Germany-hosted analytics with cookie-free tracking, open-source core, strong developer integrations, events, funnels, A/B testing, segmentation, sessions, webhooks, white labeling, and client-friendly dashboards

   To rank higher Build broader market trust and ecosystem adoption so it feels as battle-tested as Plausible, Fathom, or Matomo

By model

Tracked by ModelsAgree · rank 1 = 5 pts … rank 5 = 1 pt · re-polled continuously