Is streaming killing live music?

Streaming reshaped discovery and revenue, but live music remains a distinct, growing experience people still pay for.

Streaming massively expanded music's audience and discovery, but it gutted recording revenue for most artists and pushed them to rely on live shows—making concerts more vital, not less.

Streaming serves as a powerful discovery tool that increases demand and ticket sales for live performances.

Streaming has hurt album sales, but live concert revenue keeps growing because streaming drives discovery and fans still pay for in-person experiences.